The Art of Resilience, in a Shirt.
There are many definitions of resilience, Physical, Psychological, Community and Emotional. A good number of them depict the attributes of our shirts for this range, hence we believe the name was apt.
Now, we could define resilience to be the amount of energy the material can absorb and still return to its original state. Although, we feel a description of breaking atomic bonds, deformation or debating the stress-strain curve is a little extreme for this discussion. We think it’s best to leave this, and trying to melt a shirt, to the latest BBC children’s “educational” program.
However, we do like the Psychologist definition: Resilience is the process of adapting well in the face of adversity, trauma, tragedy, threats, or significant sources of stress. Now, you may be thinking ok, but what does that have to do with a shirt? Bear with……
How often have you accidentally dropped something down your top, or indeed, in the good old days of 3-deep bar queues, have someone turn and spill half their drink down you.
Granted some of these events are not as adverse as others, for instance a splash of Aperol Spritz from the most gorgeous girl in the pub can easily be forgotten (it’s actually been known to have been incited deliberately). However, on the other hand, half a pint of Guinness from the local Neanderthal is a right pain in the arse. The point is how do you adapt in the face of this trauma and stress - resilience.
There can be the inevitable “you want some of this?” stand-off. Sometimes drinks are bought as recompense. Ultimately, the source of the stress still exists, you’ve still got a massive stain down your front that looks like someone soiled themselves on your shirt.
Options;
1) Laugh it off. Start pogoing with the boys, “ole, ole”! Let’s face it, you’re not getting any action tonight.
2) Leave, go home, change, come back, miss the best parts of the whole night.
3) Go to the toilets and try and clean it up.
This last point is probably the most usual. However, the stains, with ordinary shirts, never disappear and you end up wearing a sodden shirt all night that gives you the look of someone with a serious Hyperhidrosis issue (link in place to save you Googling it). This is where our resilience range comes into its own. Rather than letting these difficulties, drain you of your resolve, our highly resilient shirts have got your back, and in this case your front!
Magical Material Resilient Properties
Hydrophobic. We’re not being discriminatory; this actually means our shirts repel liquids! Seriously they do! This means in the above situation; you just need to rinse the stain immediately with plenty of water. And much like Keyser Soze…. it’s gone!
Moisture Wicking 100% Natural Cotton. Our shirts dry extremely fast! So, once you rinsed, give it a quick waft under the hand dryer, and by the time you’ve strutted back to the bar like a Boss, you’ll be back in the game.
Breathable. Most shirts retain moisture and allow bacteria to multiply, yep we’re on about sweat patches and BO! Due to our shirt’s unique technology, they’re breathable and avoid sweat patches and associated unpleasant odours. This insures that back at the bar or even in the “Summertime” you’ll be Fresher than the Fresh prince.
You’re now in a place where you can recover from, or adjust easily to, misfortune or change – The Art of Resilience, in a shirt.
Wolf and Baller – Distinctively you!